Kim Kardashian already has her own Jewellery line and fragrance, her latest venture is a range of cosmetics. The new makeup line named Khroma will be launched this holiday season. According to a press release, the brand will target women from multiple ethnicities and age groups, and help them help them achieve the unique Kardashian style of beauty.
The trio is partnering with Boldface Branding and Licensing for the release of the cosmetic line. In her blog Kim writes that makeup plays a major role in her life and being able to create her very own line of cosmetics and share them with others is a dream come true. This December the first set of Khroma Beauty products will be available at Ulta stores. The holiday special collection will include Kardazzle Compacts, eyelashes and mascaras. More cosmetics from the line will be launched in the first half of 2013.
The latest venture follows the Kardashian Kollection launched in fall last year at Sears. The sisters also have a range of nail paints in which each color is named after a member of the Kardashian family. The popular reality TV family sure knows how to bring in cash by attaching their name to a product.